Curriculum Vitae
Education
Texas Tech University, Lubbock, TX
August 2021
M.A., Mass Communication
Thesis Title: Exploring LiveStreamers: Parasocial Relationships,
Fan Culture, and Monetary Motivations
Texas Tech University, Lubbock, TX
June 2016 - May 2019
B.A., Journalism
Cum Laude
Professional Experience
February 2024 - September 2025
TREND Health Partners - Marketing Manager
In my role, I developed and executed an annual marketing strategy that aligned closely with both pipeline goals and budget priorities, ensuring every initiative supported measurable growth. Through targeted campaigns, tailored content, and outreach strategies designed around buyer personas, I consistently generated ~770 qualified leads (MQLs) per year. I also spearheaded a LinkedIn engagement strategy that prioritized audience-focused content, growing the company’s following by more than 1,200 in just one year. Collaboration was a key part of my approach. I built and led the GTM process alongside Sales and Client Success, creating stronger alignment and greater agility across teams. Beyond campaign execution, I managed a full-funnel content strategy spanning LinkedIn, the company website, blog, and email, with a specialized focus on healthcare revenue cycle themes. To support sales enablement, I designed messaging frameworks and materials that not only reinforced brand consistency but also helped accelerate deal cycles.
June 2021 - February 2024
Advent Health Partners - Content Specialist
I applied research-driven methods to create brand content that resonated with target audiences and supported cohesive messaging across channels. Partnering in the development of strategic product materials, I ensured consistency in brand storytelling while managing projects from concept to execution. A major focus of my work was leading SEO initiatives, which drove an 80% year-over-year increase in website views and a 23% boost in engagement time. These efforts also grew blog readership by 20% and improved engagement by 10% year-over-year. My content experience spans multiple formats and styles, including email marketing, script writing, and website copy development, where I built and launched new pages to enhance the user experience. Beyond content and SEO, I also played a key role in launching the company’s diversity, equity, and inclusion efforts, helping to lay the foundation for a more inclusive workplace culture.
August 2022 - January 2023
Global Market Innovators - Freelance Content Specialist
I created content, wrote copy, and built website pages that promoted the brand while ensuring consistency across all touchpoints. In addition to producing original materials, I managed and edited content developed by subject matter experts and other contributors, refining it to align with brand standards and audience expectations. I also oversaw several social media accounts, handling both copy and image creation to maintain a cohesive brand presence. Through these efforts, I grew the company’s social media following by 6.5% in just six months and boosted engagement by 150%, significantly strengthening the brand’s online visibility and community interaction.
Academic Experience
January 2020 - August 2021
Teaching Assistant
Writing for Media and Communication - MCOM 2320
Business and Professional Communication - MCOM 2310
Texas Tech University